Welcome to Crimson Hotels

Crimson Hotels is a fast-growing, independently owned hotel company. Founded in 1995, we currently own and manage 10 hotels with over 2,000 bedrooms, located in the United Kingdom, Portugal and Dubai. These range from limited service to luxury properties, each selected based on prime location, history and amenities.

In the UK, our hotels operate under three major brands – Hilton, Intercontinental Hotels and Accor – all highly respected and world-renowned hotel groups. Our Company approach is highly professional, and the guest experience is of utmost importance.

We recently completed a multi-million-pound refurbishment project rebranding the DoubleTree by Hilton London – Kensington, opening its doors as a new luxury hotel: 100 Queen’s Gate Hotel London, Curio Collection by Hilton. The hotel’s stunning transformation is designed to spark curiosity and inspire guests; it offers a unique experience with all rooms finished in a contemporary design, taking inspiration from the rich history of the hotel’s Victorian period mansion. Gastronomical dining experiences are offered by three dining options: W/A, an all-day brasserie offering British-French fusion cuisine with an excellent selection of cocktails, wines and champagne; Botanica, boasting an elegant atrium for relaxing afternoon tea or cocktails; and ESQ. which specialises in homemade infused spirits and crafted cocktails, partnered with a carefully selected small plates menu.

CEO of Crimson Hotels, Aly Kassam commented: “Building on our current portfolio, we are excited about the addition of 100 Queen’s Gate Hotel London, Curio Collection by Hilton to our UK portfolio and the strengthening of our on-going partnership with Hilton. This is a unique opportunity to renovate and rebrand the hotel to the next level of luxury”.

We are always considering new locations and destinations, with more plans for expansion in the future.