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Crimson Hotels is an independently owned hotel company committed to ensuring every guest enjoys a relaxing and memorable stay. Our London portfolio features a diverse collection of properties, ranging from stylish value-focused accommodations to premium luxury lifestyle hotels in prime locations across the city.

Founded over 30 years ago, Sir Cameron Mackintosh’s Delfont Mackintosh Theatres Ltd owns and operates eight of the most prestigious theatres in London’s West End: the Gielgud, Noël Coward, Novello, Sondheim, Prince Edward, Prince of Wales, Victoria Palace and Wyndham’s.

As a proud Hotel Partner, we are delighted to offer exclusive discounted room rates* for theatre-goers at the properties listed below – providing the perfect place to unwind before or after your show.

*To access discounted rates, please use the Book Now links on this page.

DoubleTree by Hilton London – West End

Nestled at the gateway to London’s West End, our hotel is the perfect base for exploring the city. Just two blocks from the British Museum and within a mile of Soho, Covent Garden, and Regent Street, you’ll find yourself steps away from world-class theatres, renowned musicals, and endless shopping and dining options. With Holborn and Russell Square stations only a five-minute walk away, the rest of London is at your doorstep.

Theatres nearby: Novello, Noël Coward, Prince Edward, Wyndham’s, Sondheim and Gielgud — all within walking distance.

DoubleTree by Hilton London – Victoria

Located in the heart of London, right next to Victoria Station, our hotel offers seamless connectivity with the Gatwick Express and London Underground, making it easy to explore the city. Iconic landmarks like Westminster Abbey, the Houses of Parliament, Buckingham Palace, Soho, and Trafalgar Square are all just a short walk away.

Theatres nearby: Victoria Palace Theatre featuring ‘Hamilton’, less than 10 minutes on foot.

curio collection by hilton

The Trafalgar St. James Trafalgar Square, London

Experience the heart of central London at The Trafalgar St. James, set proudly on the corner of its namesake with unparalleled views over the iconic Trafalgar Square. Part of the Curio Collection by Hilton, this luxury hotel enjoys a prime location near Covent Garden, just moments from the National Gallery and Buckingham Palace. Enjoy stunning city views and expertly crafted cocktails at The Rooftop, lauded as one of London’s best. For a more intimate setting, savour a curated wine selection and locally inspired dishes at Rockwell Bistro & Wine Bar.

Theatres nearby: Prince of Wales, Noël Coward, Wyndham’s, Sondheim, and Gielgud theatres – under a 10-minute walk from the hotel.

curio collection by hilton

100 Queen’s Gate Hotel South Kensington, London

100 Queen’s Gate Hotel London – Kensington was the former home of Victorian aristocrat William Alexander which has been stunningly transformed into a luxury hotel. The property embraces the building’s heritage and has been lovingly converted from seven Victorian Townhouses, with no two bedrooms within the hotel being the same. Nestled in the heart of South Kensington, this iconic address places you just steps away from London’s most renowned cultural attractions, including the Natural History Museum, Hyde Park, and the Royal Albert Hall.

Theatres nearby: Victoria Palace, Gielgud, Noël Coward, Prince of Wales and Wyndham’s theatres — within 15–20 minutes of the hotel.

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